WPP invests in VR/AR company Within Unlimited in the US

wppWPP has made a strategic investment in Within Unlimited, Inc., a US-based virtual reality/augmented reality entertainment and technology company

Within creates and produces virtual reality content and also curates content from third parties, which it distributes through the Within app.

Partners and content collaborators include Apple, The New York Times, NBC Universal, Vice, 21st Century Fox, and Alphabet Inc. Within employs over 35 people and is based in Los Angeles with an office in San Francisco. It was founded in 2014. Within is led by film maker and music video director Chris Milk and technologist Aaron Koblin.

UK, London & USA, Los Angeles, CA

Related articles: