WPP’s GroupM acquires 49% of Haworth Marketing + Media in the United States

wppWPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media in the United States.

Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date. The agency manages media investment for clients such as Target, Ben & Jerry’s, Beats by Dr. Dre, Honeywell, DreamWorks Animation and The Oscars. Haworth, which employs 140 people and has offices in Minneapolis and Los Angeles, was founded in 1970.

UK, London & USA, Minneapolis, MN

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GroupM has agreed to acquire digital search marketing agency Keyade in France

WPP’s wholly-owned operating company GroupM, WPP’s global media investment management arm, has agreed to acquire Keyade, a leading digital search marketing agency in France.

Founded in 2006 and employing around 75 people in Paris and Dubai, the agency specialises in performance-driven online media purchasing. Clients include La Redoute, Air France and Interflora.

Keyade’s unaudited revenues for the year ended 31 March 2014 were EUR 7.0 million with gross assets of approximately EUR 8.6 million as at the same date.

UK, London & France, Paris

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Millward Brown acquires research firm InsightExpress in the US Posted on August 26, 2014

WPP to acquire digital marketing agency Quirk in South Africa

wppWPP is to to acquire Quirk, Africa’s largest independently owned digital marketing agency, subject to regulatory approval.

Founded in 1999 in South Africa, Quirk has built a strong reputation for helping clients adapt and win in an ever-changing digitally-enabled world. With five agencies across Africa and in London, the company employs 200 people. Clients include Distell, Capitec Bank, Woolworths, Caltex and Tyco.

Quirk’s unaudited consolidated revenues for the year ended 28 February 2014 were approximately ZAR 140 million, with gross assets at the same date of approximately ZAR 68 million.

UK, London & South Africa, Cape Town

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GroupM takes majority stake in mobile media agency aMVG (Aerodeon) in Turkey

wppWPP‘s wholly-owned global media investment management company GroupM, is to take majority stake in aMVG (Aerodeon), the mobile media agency and mobile technology company in Turkey.

Founded in 2002, aMVG (Aerodeon) specialises in developing mobile media strategies and technologies for its clients.  This includes mobile media buying and planning, mobile marketing campaigns, mobile loyalty platforms, mobile applications development, ad server technologies (mobile and video) and content distribution/digital services.

The agency employs approximately 40 people and serves more than 300 clients including Avea, Dailymotion, Garanti Bank, Fiat, Finansbank, Fizy, Shell, Turkcell, Turk Telekom, Vodafone and Yapı Kredi Bank.

 aMVG’s unaudited revenues for the year ended 31 December 2013 were TRY8.9 million with gross assets of approximately TRY8.4 million as at the same date.

UK, London & Turkey, Istanbul

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