Salmon acquires e-commerce digital agency Neoworks in the UK

WPP’s wholly-owned operating company Salmon, an e-commerce agency, has acquired e-commerce specialists, Neoworks Limited in the UK.

Salmon, a WPP Digital company, is known for its design, development, implementation and management of enterprise-scale multichannel systems for retailers, manufacturers and wholesalers with more than US$5 billion of online sales running through platforms which it has built. Neoworks, which specialises in the implementation of e-commerce sites using SAP’s hybris technology, will complement Salmon’s existing technology skills and give clients greater flexibility to work with the most appropriate platform for their needs.

London-based Neoworks employs 35 people and services clients including Ted Baker, ASICS, and T-Mobile. The agency’s consolidated unaudited revenues for the year ended 31 March 2014 were £3.9 million, with gross assets of £2.7 million as at the same date.

UK, London

Related articles:

WPP to acquire majority stake in digital technology consultancy Cognifide in the UK

wppWPP has agreed to acquire a majority stake in Cognifide Limited, a digital technology consultancy in the UK. Cognifide specialises in content management and digital asset management technology, helping companies and brands build capability through company-wide digital frameworks, to create, manage and optimise measurable digital experiences. Cognifide will continue to operate as its own brand within WPP and will co-operate closely across WPP, particularly with the WPP Digital and Wunderman companies.

Founded in 2005, Cognifide employs over 200 people and is headquartered in London with a major development centre in Poznań, Poland. Cognifide’s clients include leading companies from financial services, life sciences, media & entertainment and retail, including Allianz, Chivas, Direct Line Group, Euromoney, GSK, Investec, John Lewis Partnership, RBS, Shell, The Telegraph and Virgin Media.

Cognifide’s unaudited revenues for the year ended 31 December 2013 were £8.8 million with gross assets of approximately £4.3 million as at the same date.

UK, London

WPP Digital acquires minority stake in Percolate in the United States

wppWPP Digital, the digital investment arm of WPP, has acquired a minority interest in Percolate Industries, Inc., a company that creates engaging content for Fortune 500 brands.

Founded in 2011, Percolate employs approximately 100 people and is based in New York with offices in London and San Francisco. Clients include MasterCard, CIGNA, Ford, Red Bull, Diageo, Unilever and the University of Phoenix.

UK, London & USA, New York, NY

Related articles: