Kantar invests in automated market research business ZappiStore

KantarKantar, WPP’s wholly-owned data investment management business, has invested in ZappiStore Limited, an automated market research, based in London. The terms of the deal were not disclosed.

Launched in 2013, ZappiStore offers software applications which provide automated data collection and analytics through a self-service platform.

The company currently operates in nine countries with plans to expand into 11 additional markets in the near future. ZappiStore’s clients include five of the top 10 global consumer goods companies.

UK, London

Related articles: