XLMedia, a provider of digital performance marketing, has agreed to acquire a number of leading Finnish gambling-related informational websites from Good Game Ltd for a total cash consideration of up to €15 million. The acquisition is expected to complete during the first quarter of 2018 and to be immediately earnings enhancing in the current financial year following completion.
The marketing services company said the acquired websites recorded €1.7 million revenue and earnings before interest, tax, depreciation and amortisation margin of “at least” 75% in the year ended November 2017, implying Ebitda of around €1.3 million.
The deal involves an initial consideration of €7.0 million payable with milestones related to the transfer of assets which is expected to take place over three months. A further €7.0 million will be payable contingent on “significant growth in performance” of the acquisition over the subsequent six months.
XLMedia will also pay a share of revenues from the acquisition over the three months transition period. This is expected to amount to around €500,000 but is capped at €1.0 million.
The acquisition comprises a leading network of gambling-related websites focused on web and mobile traffic, specialising in casino games. Active since 2009, the websites provide visitors with useful information such as reviews of online casino websites, comparison of promotions offered by different brands and information on payment solutions. Traffic to and followers of the websites has steadily grown since inception and they now refer a significant number of players to their customers’ websites.
Chief Executive Officer of XLMedia, Ory Weihs, commented: “As we develop our business, we continue to capitalise on the infrastructure we have built, and take opportunities to expand further through acquisitions. With our current network, technology and sector expertise, the additional assets will be integrated easily into our operation, adding to our strong base of assets and recurring revenues. We are seeing good opportunities to buy additional assets in our key verticals, and we plan to continue acquiring domains and websites as part of our ongoing growth strategy.”
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