Merkle’s Dentsu Aegis Network acquires DWA digital media and marketing agency

Dentsu Aegis NetworkDentsu Aegis Network has acquired the global B-to-B digital media and marketing agency, DWA. The terms of the deal were not disclosed.

Established in 1996, DWA applies expertise in ad-tech, real-time insight, and management decision support to a range of integrated, global media including Programmatic, Search, Social, and Demand Generation.

The move will expand the B-to-B offering at people-based marketing agency, Merkle, increasing existing capabilities and offering brands in the technology and B-to-B sectors greater sophistication, integrated technology, data, creativity, and performance marketing. The new business will be branded “DWA, a Merkle company”.

David Williams, President and CEO of Merkle, said, “There’s a growing group of enterprise level, B-to-B and technology businesses, all moving at breakneck pace to adopt the best advertising solutions and platforms. DWA’s client list reflects a clear early-mover advantage. The shift toward people-based marketing, led by Merkle, is as relevant in B-to-B as it is elsewhere. This acquisition will strengthen our ability to deliver those capabilities for B-to-B clients, at scale.”

USA, New York, NY & San Francisco, CA

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