Merkle’s interest in acquiring Pointmarc was based on its expertise in highly specialised, sophisticated data architecture and engineering, as well as the immediate scale that it will bring to the agency’s existing site analytics and channel optimisation capabilities.
Founded in 2006, Pointmarc has achieved double-digit percentage growth every year since its inception. Clients include Microsoft, Williams-Sonoma, and T-Mobile. The Pointmarc team of more than 100 digital analytics professionals will all join Merkle.
“From a cultural perspective, Pointmarc’s leadership and management philosophy are very similar to Merkle’s own. We were immediately attracted to their high-growth, entrepreneurial spirit and their focus on building long-standing client relationships with top-tier brands,” said David Williams, Merkle chairman and CEO. “With Merkle’s focus on performance marketing and the expanding mid-funnel, Pointmarc’s capabilities in digital data architecture, marketing platform implementation, and site optimization across key industries will perfectly complement the value we bring to our clients’ channel marketing efforts.”
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