Dentsu Aegis Network has acquired HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. With 370 people and a proprietary technology platform, The terms of the transaction were not disclosed.
Founded in 1999 in Detroit, Michigan, HelloWorld employs 370 people and has developed a differentiated practice that links response-driven consumer promotion with loyalty strategies and programme execution. HelloWorld creates promotional and gamified campaigns to spark interest, loyalty programs to retain and reward, insights-driven communications to continue the brand-consumer conversation, and analytics to optimise marketing execution. Long-standing clients include Coca Cola, Johnson & Johnson, and Microsoft.
Michael Hemsey, executive vice president of Merkle Loyalty Solutions, said, “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries.”
USA, New York, NY & Detroit, MI
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