SEC acquires Newlink Comunicationes Estrategicas S.A.S. in Bogotà

SECSEC, an advocacy, public relations and integrated communications agency in the Italian market  has acquired a majority 51% stake in Newlink Comunicationes Estrategicas S.A.S., based in Bogotà, Colombia.

SEC are paying €70,635 in cash; and up to pesos 7,648,571,000 (€ 2,185,306) through a 4 years earn out. The existing management, who will hold the minority interest of 49%, are targeted with achieving an increase in EBIDTA of approximately 12.5%.

In addition, a shareholder agreement between SEC  provides the 49% minority management shareholders with a “put” option at the end of the fifth year to sell the remaining 49% stake for a consideration comprised of 50% cash and 50% SEC S.p.A. shares. There is no obligation to exercise the option or guarantee that it will be exercised, but the agreement provides that if the option is exercised SEC will pay no more than €4,284,914 for the total 100% of Newlink.

In the financial year ended December 2016 Newlink had a turnover of pesos 9,984,598,207 (approximately € 2,852,742); made an EBITDA of pesos 879,934,000 (approximately €246,135); a profit before tax of pesos 806,578,684 (approximately € 225,056). The total asset value of Newlink for the same period was pesos 3,028,746,272 (approximately €845,732).

SEC acquired the shares in Newlink from Maria Claudia De Francisco Zambrano, New Life Colombia S.A.S. and Newlink Communications Group Inc.

Italy, Milan and Colombia, Bogotá