The News Lens has acquired Inside, a tech-focused Chinese language news website, making TNL the first digital media startup in Taiwan to buy another one. The move will raise TNL to the top ranks of Asian digital news sources on technology. The terms of the transaction were not disclosed.
With Inside, TNL’s lifestyle sub-brand ELD and the original Chinese-language news site TNL, the TNL group now reaches close to 8 million unique visitors a month. From its offices in Taipei and Hong Kong, TNL produces three other digital editions – Hong Kong, Southeast Asia, and the English-language international edition.
TNL also welcomed a new angel investor, Felix Hong, manager of Nest (an Alphabet company) to the Taiwan office. Hong will serve as an adviser to TNL. With his extensive background in tech, the internet of things and the startup ecosystem within greater China, Hong will strengthen TNL’s presence in content distribution, international reach and content advisory. He will also help TNL to position and build Inside.
Joey Chung, TNL’s CEO and co-founder, said, “As we start our next stage strategy of gradually consolidating and introducing different verticals for our target audience with an eye on leveraging TNL’s existing sales, video, IT and international market presence, we are eager to broaden the content offerings and international audience reach of Inside, while using this initial integration experience as a template for acquiring or introducing future brands.”