Global specialist media platform Future plc is to acquire the consumer division of Purch, the next generation digital publishing and marketplace platform, operating in the consumer technology and science verticals. The deal will see Future acquire Purch’s publisher services division (ad sales) along with the Business-to-Consumer (B2C) group in a deal worth over $132 million.
The acquisition will give Future a leading position in consumer technology publishing in the U.S. Purch has successfully grown its digitally-led business and generates more than $1 billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and Business.com.
Future CEO Zillah Byng-Thorne said, “Future’s mission to be a technology-enabled global platform for specialist media takes another big step forward today with this announcement. I’ve been impressed by the strength of Purch’s technology platforms and the expertise of its people. Together we can build a combined organization that has scale and growth opportunities ahead. The two businesses share similar cultures – we both share our audiences’ passion, we’re data-driven, ambitious and both have an innovative mindset. From day one Future will be number one in the U.S. consumer technology sector, and beyond this we see clear opportunities for combined growth.”
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