Immediate Media acquires BBC Good Food

Immediate MediaImmediate Media Co is to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios. The deal, Immediate’s first acquisition under the ownership of Hubert Burda Media, continues the company’s development as it looks to accelerate its growth through strategic M&A and product development. The terms of the transaction were not disclosed.

Launched in 1989, BBC Good Food has the biggest cross-media reach of any UK magazine brand. bbcgoodfood.com is the UK’s largest food website, with 22 million visitors globally a month; BBC Good Food magazine, is the best-selling food magazine in the UK, with 1.3 million monthly readers; whilst the BBC Good Food show live events are the largest and most popular food and drink shows in the UK, with over 250,000 visitors a year.

Immediate Media CEO Tom Bureau said, “We are excited to be acquiring BBC Good Food. Not only is this the biggest brand in food publishing and media, but is absolutely on strategy for Immediate, given our focus on high value special interest communities, and cements our market leadership in the Food sector. We see significant opportunity in growing the brand, which we know well from working closely with BBC Studios. I’m looking forward to welcoming the hugely talented BBC Good Food team to Immediate, and we are committed to continue to produce the world-class content they are known for, whilst developing the brand across all platforms.”

BBC Good Food will form a new food business portfolio for Immediate. Headed up by BBC Good Food’s publishing director, Chris Kerwin, who takes up the role of food managing director, reporting to group managing director, Alison Forrestal.

Under the terms of the deal, the BBC Good Food brand name and the bbcgoodfood.com URL are licensed to Immediate by BBC Studios.

UK, London

Related articles:

Future to acquire Purch’s consumer division for $132.5M

Future plcGlobal specialist media platform Future plc is to acquire the consumer division of Purch, the next generation digital publishing and marketplace platform, operating in the consumer technology and science verticals. The deal will see Future acquire Purch’s publisher services division (ad sales) along with the Business-to-Consumer (B2C) group in a deal worth over $132 million.

The acquisition will give Future a leading position in consumer technology publishing in the U.S. Purch has successfully grown its digitally-led business and generates more than $1 billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and Business.com.

Future CEO Zillah Byng-Thorne said, “Future’s mission to be a technology-enabled global platform for specialist media takes another big step forward today with this announcement. I’ve been impressed by the strength of Purch’s technology platforms and the expertise of its people. Together we can build a combined organization that has scale and growth opportunities ahead. The two businesses share similar cultures – we both share our audiences’ passion, we’re data-driven, ambitious and both have an innovative mindset. From day one Future will be number one in the U.S. consumer technology sector, and beyond this we see clear opportunities for combined growth.”

UK, London & US, San Francisco, CA

Related articles:

Future plc acquires five specialist consumer titles from Haymarket Media Group for £14M

Future plcFuture plc, the global platform for specialist media, is to acquire five specialist consumer titles from Haymarket Media Group – What Hi-Fi?, Stuff, FourFourTwo, Practical Caravan and Practical Motorhome – for a consideration of up to £14 million, the majority of which is in the form of cash, with the balance in shares. The titles generated revenue of £12 million in the last financial year to June 2017. The consideration shares are subject to lock-up restrictions for three months from the date of issue.

The intended acquisition of popular brand What Hi-Fi? provides an entry into the complementary audio visual market, whilst Stuff complements Future’s existing technology brands. The acquisition of Stuff is conditional on Competition and Markets Authority approval. FourFourTwo will give Future access to the football audience during World Cup Year, whilst Practical Caravan and Practical Motorhome provide a strong subscriptions proposition in the outdoor leisure market.

Zillah Byng-Thorne, CEO of Future, said, “This acquisition is a further demonstration of our strategy to develop evergreen content that connects with communities and further diversifies our revenue streams. These titles are well established brands with strong market positions that expand and enhance our presence in existing verticals and extend our reach into new communities. We have a strong track record of integrating and leveraging acquisitions and we are confident that this deal will be earnings enhancing and drive further growth in operating profitability and cash generation.”

UK, Bath & London

Related articles: