Burda International GmbH is taking over all Gruner + Jahr activities in Poland, creating a media company with over 30 magazines, more than 20 online media services, established events and a strong book business
The takeover is subject to approval under cartel law, and a decision is expected in July. In future the company will be headed by Magdalena Malicka (formerly G+J) and Justyna Namięta (Burda Poland). With a combined reach of 23 per cent, Burda becomes the second largest Polish magazine publisher.
Fabrizio D’Angelo, Managing Director Burda International, explains: “For Burda in Poland the strong position this creates is an excellent basis for expanding its core business of magazines, and provides optimal conditions for further investments in the digital future. This will enable us to make the very best use of the growth opportunities in the booming economic environment of Poland.”
Germany, Munich & Warsaw, Poland
Fusion Corporate Partners 