Publicis Groupe to acquire Neev in India

April 18, 2013 — Fusion DigiNet

PublicisPublicis Groupe is to acquire Neev, an Indian technology services providers specialising in eCommerce, SaaS (Software as a Service) and cloud applications across web, social and mobile. Neev will be aligned with Razorfish, one of the largest interactive marketing and technology companies in the world; the acquisition triggers the launch of the Razorfish brand in India.

Founded in 2005 and based in Bangalore, Neev has  grown quickly and now employs a team of 250 specialists.

“Razorfish can now offer scaled expertise in India, complementing its already strong presence in Greater China and Australia,”says Vincent Digonnet, President APAC of Razorfish and Digitas networks. “At the core of Razorfish lies innovation and technology, and we can only launch the brand in a market with a very deep tech development capability. Neev is providing us with the right engine, including an ability to deliver sophisticated state of the art web, ecommerce, mobile and social solutions. In addition, the acquisition will support the development capabilitiesof Razorfish technology teams in the US.”

Earlier this year, Publicis Groupe acquired the digital agency Convonix based in Mumbai and back in 2012 acquired  iStrat (December 2012), Resultrix (August 2012) and Indigo Consulting (April 2012).

The agency will operate as Razorfish Neev led by Neev CEO, Saurabh Chandra . He will report into Kanika Mathur , Managing Director for Razorfish and Digitas India, with a direct connection to Ray Velez , Global CTO for Razorfish.

UK, London & India, Bangalore

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