Publicis Groupe to acquire LBi for €416M

Publicis Groupe are to acquire LBi for €2.85 per share in cash, valuing LBi at approximately €416 million.

LBi is one of the few large remaining independent digital communications agencies and the only one with a global footprint. Headquartered and listed in Amsterdam, LBi currently employs approximately 2,200 people in 16 countries (of which 630 are based in the UK) and has 32 offices around the world. Traditionally active in digital marketing, LBi has expanded its offering to a wide suite of digital media services, ranging from communication, e-commerce services to brand strategy, content, social media and mobile. LBi has succeeded in attracting and retaining a large number of prestigious clients, in a broad range of sectors, such as Lloyds TSB, Volvo, Johnson & Johnson, Coca Cola, Carlsberg and Ikea.

In 2011, LBi reported net revenue of €196.6 million, up 12.0% from 2010, and an adjusted EBITDA of €31.9 million implying a margin of 16.2%. In the first half of 2012, LBi reported net revenue of €119.4 million, up 18.2% from the equivalent period in 2011 on an organic basis, and an adjusted EBITDA of €19.9 million implying a margin of 16.7%.

“The acquisition of LBi is another step forward in further strengthening our digital operations” said Maurice Lévy, Chairman and Chief Executive Officer of Publicis Groupe. “Within the global advertising landscape, LBi is a well known partner for extraordinary digital customer experiences, based on a blend of creativity and expertise in technology, strategy and social media. The integration of LBi will further enhance our capabilities and, through a wider pool of resources and talent, help deliver innovative and best-in-class services to our clients, which is our relentless focus. Furthermore, this acquisition has a positive impact on our EPS in the first year post acquisition.”

More details are available here

France, Paris & The Netherlands, Amsterdam

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