Publicis Groupe acquires The Creative Factory for Saatchi & Saatchi Russia

January 25, 2012 — Fusion DigiNet

Publicis Groupe has acquired The Creative Factory (TCF), a marketing and advertising agency in Moscow with a strong track record in specialty areas such as trade and shopper marketing, PR and event management, digital and digital production, and video production. TCF will be fully integrated into Saatchi & Saatchi Russia.

Founded in 2001, TCF and its 48 communication professionals work across standard mass media and innovative sectors — offering clients such as Burger King, IKEA, JTI (tobacco), John Deere, Nike, Rehau (plastics), Tele2 (telecommunications) and UNIQLO true “through-the-line” solutions. This offering is highly complementary to Saatchi & Saatchi Russia’s strength in traditional media and its work for clients such as The Coca-Cola Company, Dixy, Emirates Airlines, Friesland Campina, JTI, Kraft Foods, Procter & Gamble, Novartis Pharmaceuticals and Twinings Tea. In the last three years its revenue has grown by over 30%.

TCF’s founders, Alex Shifrin and Sam Rothman, will stay on with Saatchi & Saatchi as Managing Directors and will report toShannon Cullum, Saatchi & Saatchi Russia’s CEO.

“It‘s no secret that the global marketing landscape is changing dramatically, and Russia is changing faster than most,“ said Robert Senior, Saatchi & Saatchi CEO for EMEA. “We need to offer our clients the unreasonable power of creativity in all its forms, which means continuing to move out of traditional thinking and traditional media, and more and more into areas where The Creative Factory excels.“

France, Paris & Russia, Moscow

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