Publicis Groupe has acquired G4, a Bejing-based full-service advertising agency. Effective immediately, the agency will rebrand as Publicis G4, and will be joined by the Publicis Beijing Nestlé team to service Nestlé throughout Greater China.
Current G4 Managing Director, Laurent Beloeuvre, will head the new entity, and will have the additional role of Greater China Director on the Nestlé account. Launched in 2009, G4 with 28 advertising professionals offers design and creative expertise, event management and consulting for Nestlé in China.
China has one of the most dynamic and fastest-growing advertising markets in the world. According to ZenithOptimedia forecasts (March 2010), the Chinese ad market is expected to grow by 11.5% in 2010. Publicis Groupe is present in China through all of its global networks. The Groupe employs more than 3,700 professionals throughout more than 50 cities (including Beijing, Shanghai, Chengdu, and Guangzhou).