Crown Business Communications, one of the UK’s leading communications agencies, has agreed terms for the acquisition of business and key staff from Acclaim, specialists in audience engagement and brand communications. The deal will propel Crown into the top 5 UK agencies in the corporate communications sector.
Commenting on the deal, Crown’s Managing Director Nicky Havelaar said: “acquiring the Acclaim business was a good opportunity for us because there’s a good cultural and business fit. They have a talented team and an excellent client list. We are pleased to be able to offer continuity of business to the contracts in progress. We’re looking forward to bringing Acclaim people on board and working with them to provide even smarter and more creative communications solutions for our combined client list.”
Havelaar will remain Managing Director of the enhanced Crown, while Acclaim’s Managing Director Simon Hambley will become Sales Director.
Hambley said: “I’ve known of Crown for a long time and admire their work. I’m confident that our people will transition smoothly into their organisation and we’ll move forward together to provide an even better service for our clients in the future.”