Publicis Groupe to acquire digital marketing agencies Rosetta

May 19, 2011 — Fusion DigiNet

Publicis Groupe is to acquire Rosetta Marketing Group. Rosetta is one of the largest and fastest-growing independent digital agencies in North America. Rosetta employs around 1,100 interactive marketing professionals throughout the United States and Canada. The transaction is expected to close during the second or third quarter of 2011.

Rosetta will operate as an autonomous, stand-alone brand within Publicis Groupe under the leadership of Rosetta’s founder & CEO Chris Kuenne, who will remain at the head of the agency, reporting to Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe. The addition of Rosetta to its other digital businesses – which include Digitas, Razorfish and Publicis Modem – will bring Publicis Groupe’s annual revenue derived from digital activity to more than 30%.

Maurice Levy, Chairman & CEO of Publicis Groupe, commented, “The acquisition of Rosetta is a key next step in our strategy to become the ‘human, all digital agency group.’

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