Publicis Groupe has acquired Digital District, an interactive healthcare agency. Digital District will be aligned under Publicis Healthcare Communications Group (PHCG) and will become part of the global digital communications arm of PHCG. Digital District will maintain its current location in Dusseldorf, Germany, and will continue to be led by General Manager Aleksandar Stojanovic.
Founded in 2002, Digital District focuses on defining and implementing digital communication strategies. The agency offers a fully integrated suite of innovative interactive solutions, including digital branding, content management, e-commerce strategies, social media, web 2.0, and online marketing. Digital District’s clients include AstraZeneca, Siemens, Bellicon, Weleda, and Sara Lee.
The acquisition of Digital District illustrates Publicis Groupe’s commitment to strengthening its digital expertise in healthcare communications. Alain Sarraf, President of Publicis Healthcare Communications Group, Europe, “With the ever-increasing focus on providing our clients with dynamic digital experiences, the addition of Digital District strengthens our prowess in this sector. This move allows us to increase our global footprint and create a stronger European digital entity.”
France, Paris & Germany, Dusseldorf
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