Publicis Groupe acquires Eastwei Relations

Publicis Groupe today announced it has signed an agreement to acquire Eastwei Relations, one of China’s first independent public relations and strategic communications consultancies. Eastwei will be renamed Eastwei MSL and will be aligned under MSLGROUP, Publicis Groupe’s leading specialty communications, PR and events network.

Founded in 1994, Eastwei today employs more than 120 staff across its four offices in Beijing (its headquarters), Shanghai, Guangzhou and Chengdu. Eastwei’s key clients include IKEA, Sony, Singapore Tourism Bureau and Porsche. Over the last 15 years, Eastwei consultants have developed a wide range of China-specific, proprietary tools, processes and software for managing strategic communications campaigns. Last year, leading PR industry analyst, The Holmes Report, named Eastwei 2009 China Consultancy of the Year.

Johan Bjorksten, Founder and Chairman of Eastwei, has been working in China for more than 20 years and is recognized as one of the most successful foreign businessmen in the country. Bjorksten is a founding member of the Swedish Chamber of Commerce, and a board member and China advisor to numerous international companies and organizations. Bjorksten is also a media celebrity in China, having hosted more than 400 of his own weekly Chinese TV and radio shows, and has written several books on Chinese business and language, including the recent local bestseller How to Manage a Successful Business in China. Following the acquisition, Johan Bjorksten will report to Glenn Osaki, President MSLGROUP Asia.

Olivier Fleurot, Chief Executive Officer, MSLGROUP, remarked, “Today marks the second investment in as many months by MSLGROUP in strengthening capabilities in the Asia region, following the acquisitions of 20:20 MEDIA and 2020Social in India. Eastwei MSL will become a key hub in the MSLGROUP global network for insight, strategic counsel and campaign execution in China and bring added service offerings to our clients in this important market.”

China has one of the most dynamic and fastest-growing communications markets in the world. According to ZenithOptimedia forecasts (October 2010), Chinese ad market year-on-year growth is expected to reach 14% in 2010, 13.4% in 2011 and 17.7% in 2012. Publicis Groupe is present in China through all of its global networks. The Groupe employs more than 3,700 professionals throughout more than 50 cities (including Beijing, Shanghai, Chengdu, and Guangzhou).

China, Beijing & France, Paris

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