Undertone today announced it has acquired WWN, a European digital representation firm that helps global brands connect with audiences on the world’s best websites. The acquisition unifies two organizations that are known for providing advertisers with premium reach on quality sites and gives publishers a unique opportunity to monetize both locally and globally.
WWN’s relationships include hundreds of the world’s leading professional news and information publishers in more than 40 countries, including The Economist, The Times of India, Der Spiegel, Reuters and El Mundo.
“Undertone is aggressively scaling its business through rapid organic growth as well as domestic and international acquisition,” said Mike Cassidy, CEO, Undertone. “We are becoming a much more dominant player in digital advertising.”
Undertone also announced today that Steve Goldberg, one of the founders and an original board member of the Interactive Advertising Bureau (IAB), has joined the company as Senior Vice President and General Manager of International to lead the firm’s expanding global initiatives. Goldberg brings executive experience from media technology and mobility companies such as Intellisync (acquired by Nokia), Go2Net (acquired by Infospace), and Microsoft, where he was group manager of the initial advertising team.
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