Publicis Groupe acquires Tailor Made

April 29, 2011 — Fusion DigiNet

Publicis Groupe is acquiring Tailor Made, a Brazilian independent advertising agency established by Paulo Giovanni. According to the terms of the agreement, Publicis Groupe immediately acquires a minority stake of the new agency, and has the possibility of increasing its participation to 100% by 2013. The agency will be integrated into Leo Burnett Brazil, which will be renamed Leo Burnett Tailor Made. It will be chaired by Paulo Giovanni, newly named CEO of Leo Burnett Tailor Made.

Leo Burnett Tailor Made will work out of Leo Burnett’s current offices in Sao Paulo, and will provide its clients with the full range of communications services. With 160 communications professionals, the agency will service clients including Fiat, Procter & Gamble, Rossi, Samsung, Walmart / Sam’s Club, Phillip Morris, Camil, Emirates, Chrysler Group and Radio Disney.

Brazil is an important market for Publicis Groupe. Today’s announcement is the third transaction for Publicis Groupe this month in Brazil, following the acquisition of GP7, and the increased participation (60%) in the Talent Group. Publicis Groupe’s 2010 operations in Brazil include the acquisitions of Taterka (minority share) and AG2.

Tom Bernardin said: “Our objectives for Leo Burnett Brazil are bold and aggressive. With our already strong presence in the market and a reputation for creative excellence, the acquisition of Tailor Made, and most importantly the leadership of Paulo Giovanni, we are better positioned than ever to take advantage of the opportunities in this booming market. Paulo is a proven leader and I am delighted to welcome him to the Leo Burnett Worldwide leadership team.”

France, Paris & Brazil, San Paulo

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