Publicis Groupe acquires Schwartz Communications

September 18, 2011 — Fusion DigiNet

Publicis Groupe has acquired Schwartz Communications, a leading independent public relations firm in the United States. The agency will become part of MSLGROUP, Publicis Groupe’s strategic communications, public relations and events network. Terms of the transaction were not disclosed.

Founded by Steve and Paula Mae Schwartz in 1990, Schwartz Communications currently has 180 employees in four locations: Boston, San Francisco, Stockholm and London. Schwartz’ clients include companies such as Accuray (medical devices), E Ink (IT), ESET (IT), MicroStrategy (IT) and GE Healthcare-Americas. Over time, Schwartz developed expertise in two sectors: technology and healthcare, providing the full range of communications services, with emphasis on public relations, social media, digital content marketing, and public affairs.

This acquisition will add key assets to Publicis Groupe’s public relations capabilities, notably in the U.S. where MSLGROUP becomes the largest PR agency in the Boston region, with more than 100 employees. MSLGROUP is also now the second biggest tech agency in the San Francisco region and a major presence on the West Coast, with more than 160 employees in four offices. In the U.S., Schwartz will operate under the name Schwartz MSL. Bryan Scanlon, President of Schwartz, and Ari Milstein, Chief Operating Officer, will run Schwartz MSL, reporting to Jim Tsokanos, President of MSLGROUP Americas. European offices will be integrated immediately into existing MSL operations.

“This is an acquisition that will strengthen our network in a number of key fields,” said Olivier Fleurot, CEO of MSLGROUP. “The deal also adds to MSLGROUP’s existing technology and healthcare practice. Schwartz is a company that perfectly complements our existing skill-set and our geographical strengths.”

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