Publicis Groupe acquires Convonix

PublicisPublicis Groupe has acquired Convonix, one of India’s leading Digital Marketing Consulting firms based in Mumbai. The company will align with Starcom MediaVest Group (SMG) in India to provide Search Engine Optimization, Paid Search Marketing, Social Media Marketing and Online Reputation Management to an extensive roster of clients.

Founded in 2003, Convonix was the first Search Engine Optimization organization in India, and currently employs over 200 digital advertising specialists serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra Group, Club Mahindra, Kodak, Aditya Birla Group, among others. Convonix has a strong international footprint with over 60% of its business coming from overseas. Convonix has also recently developed a proprietary in-house brand monitoring and social listening platform called IrisTrack which enables clients to gather market insight on their products and competitors and also engage customers online to improve their customer service.
The three founding members, Vishal Sampat , CEO, Sarfaraz Khimani , co-COO and Pallav Jain , co-COO, will continue to lead the agency. Convonix will sit within SMG and will operate as SMG Convonix, with two market-facing brands: SMG Digital, and Convonix.
“As the first SEO organisation in India, Convonix has continued to innovate and build the very best digital capability whilst being highly respected for its ability to recruit the best talent from universities each year, and transform them into digital advertising experts through a rigorous training program,” said Laura Desmond , Global Chief Executive Officer for Starcom MediaVest Group. She continues: “Combined with our existing talent in the market, this deal strengthens our offering to ensure we are the market leaders in digital.”
Year on year, Convonix has increased revenues on average 66 percent since 2008.

Srikant Sastri , VivaKi Country Chair for India who is presiding over the acquisition and transition of Convonix, adds: “First Resultrix, and now Convonix. We are now clearly the digital marketing leaders in India, ahead of any other global network. We are positive that this acquisition will set the tone for our next phase of digital pre-eminence both in terms of expertise and revenue and we are continuing to explore other agencies that can help us capitalize on the outstanding potential of the digital marketplace in India.”

France, Paris & India, Mumbai

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