Special interest content and platform company Immediate Media Co has acquired a majority stake in River Street Events Ltd, a producer of consumer food and gardening events/festivals in the UK. The deal sees Immediate acquire the remainder of the business in late 2020. No further details of the transaction were disclosed.
Established in 2013, River Street Events produces some of the UK’s most successful consumer events – including the live events for BBC Good Food Show and BBC Gardeners’ World Live – attracting over 250,000 visitors a year.
This deal further strengthens Immediate’s events capabilities, following the recent acquisition of Upper Street Events, providing exciting further potential growth opportunities in the live consumer events market.
River Street Events founder Laura Biggs will remain group managing director until the end of 2020, working alongside Immediate’s Managing Director of Live Events, Paul Byrom.
Immediate Media CEO Tom Bureau said, “We’ve identified live consumer events as an important growth area for Immediate, focused around our high value special interest communities and aligned with our portfolio of market-leading brands.
“Our investment into River Street, who we know well through our partnerships with BBC Good Food Live and BBC Gardeners’ World Live, fits perfectly with this strategy, as we continue to accelerate our multiplatform transformation across print, digital, TV and, now, live events. I’m delighted that we will be working with Laura and her team to continue to build this fantastic business.”
UK, London & Kingston upon Thames
- Immediate Media acquires Upper Street Events Posted on January 25, 2019
- Immediate Media acquires BBC Good Food Posted on September 3, 2018
- Immediate Media Co to acquire Future’s Sport and Craft titles Posted on May 29, 2014
- Hubert Burda Media acquires luxury publisher EMM in India Posted on July 1, 2013
- Burda International GmbH takes over Gruner + Jahr activities in Poland Posted on April 18, 2013
- Hubert Burda UK chief buys Love It! and Full House! Posted on May 17, 2012
- Immediate Media acquires You & Your Wedding and Prima Baby from Hearst Magazines UK Posted on January 12, 2012
- Hubert Burda Media UK completes the purchase of Wedding and Wedding Flowers magazines from IPC Posted on November 30, 2011
- IPC Media sells Wedding and Wedding Flowers magazines to Hubert Burda Media UK Posted on November 19, 2010
- Hubert Burda Media buys into XING AG (European online business network) Posted on November 18, 2009