Immediate Media Co acquires majority stake in River Street

May 16, 2019 — Fusion DigiNet

Immediate Media CoSpecial interest content and platform company Immediate Media Co has acquired a majority stake in River Street Events Ltd, a producer of consumer food and gardening events/festivals in the UK. The deal sees Immediate acquire the remainder of the business in late 2020. No further details of the transaction were disclosed.

Established in 2013, River Street Events produces some of the UK’s most successful consumer events – including the live events for BBC Good Food Show and BBC Gardeners’ World Live – attracting over 250,000 visitors a year.

This deal further strengthens Immediate’s events capabilities, following the recent acquisition of Upper Street Events, providing exciting further potential growth opportunities in the live consumer events market.

River Street Events founder Laura Biggs will remain group managing director until the end of 2020, working alongside Immediate’s Managing Director of Live Events, Paul Byrom.

Immediate Media CEO Tom Bureau said, “We’ve identified live consumer events as an important growth area for Immediate, focused around our high value special interest communities and aligned with our portfolio of market-leading brands.

“Our investment into River Street, who we know well through our partnerships with BBC Good Food Live and BBC Gardeners’ World Live, fits perfectly with this strategy, as we continue to accelerate our multiplatform transformation across print, digital, TV and, now, live events. I’m delighted that we will be working with Laura and her team to continue to build this fantastic business.”

UK, London & Kingston upon Thames

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Immediate Media acquires Upper Street Events

January 25, 2019 — Fusion DigiNet

Immediate MediaImmediate Media Co, the special interest content and platform company, is to acquire Upper Street Events Ltd, one of the UK’s leading producers of consumer enthusiast events. The terms of the transaction were not disclosed.

Upper Street Events is a specialist producer of over 15 events a year at the heart of the UK’s art & design, craft, cycling, dance and specialist travel scene. The acquisition of Upper Street significantly strengthens Immediate’s strategic audience development capabilities. The alignment of the special interest events, such as craft, with Immediate’s existing portfolio of brands, should create future growth opportunities.

Immediate reaches over 22 million UK consumers monthly across a range of special interest sectors, including food, cycling, parenting, weddings and craft. In the craft sector alone, Immediate reaches four million active crafters every month across its current content platforms.

Immediate Media CEO Tom Bureau said, “The acquisition of Upper Street Events is a further step in Immediate’s multiplatform transformation complementing our strategy of focusing on special interest content and communities. We see significant opportunities for growth and development in the events space, both in the markets Upper Street already operate in and with our portfolio of market-leading brands. This deal enhances our ability to offer our consumers world class content, products, services and experiences, across print, digital and live events.”

UK, London

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