Special interest content and platform company Immediate Media Co has acquired a majority stake in River Street Events Ltd, a producer of consumer food and gardening events/festivals in the UK. The deal sees Immediate acquire the remainder of the business in late 2020. No further details of the transaction were disclosed.
Established in 2013, River Street Events produces some of the UK’s most successful consumer events – including the live events for BBC Good Food Show and BBC Gardeners’ World Live – attracting over 250,000 visitors a year.
This deal further strengthens Immediate’s events capabilities, following the recent acquisition of Upper Street Events, providing exciting further potential growth opportunities in the live consumer events market.
River Street Events founder Laura Biggs will remain group managing director until the end of 2020, working alongside Immediate’s Managing Director of Live Events, Paul Byrom.
Immediate Media CEO Tom Bureau said, “We’ve identified live consumer events as an important growth area for Immediate, focused around our high value special interest communities and aligned with our portfolio of market-leading brands.
“Our investment into River Street, who we know well through our partnerships with BBC Good Food Live and BBC Gardeners’ World Live, fits perfectly with this strategy, as we continue to accelerate our multiplatform transformation across print, digital, TV and, now, live events. I’m delighted that we will be working with Laura and her team to continue to build this fantastic business.”
UK, London & Kingston upon Thames
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