Women’s Running launched in 2010, and was named Consumer Magazine of the Year 2011 and Consumer Media Brand of the Year 2015 at the PPA Independent Publisher Awards, as well as winning four other industry awards. It’s the UK’s only running title dedicated to helping women enjoy and improve their running. The deal includes the Women’s Running website which has over 90,000 unique users per month, as well as the Facebook community of some 220,000 followers. The purchase does not affect Men’s Running, which remains a Wild Bunch Media brand.
Anthem CEO Jon Bickley said, “We’re delighted to bring Women’s Running on board at Anthem to join our emerging group of women’s wellness brands. Women’s Running is a title I’ve admired for many years for its powerfully strong editorial proposition and the unique relationship it enjoys with its readers and advertisers. We can’t wait to immerse ourselves in this market and bring the same levels of investment and focus to it that have proved successful with our own titles such as Vegan Food & Living and Colouring Heaven.”
UK, Bath & London
- IPC sells two more titles Posted on October 5, 2010