Fusion Corporate Partners

Bauer Media has acquired the Beautyheaven Group which comprises of Beautydirectory, BeautyHeaven and the recently launched Homeheaven. The terms of the deal were not disclosed.

David Goodchild, CEO of Bauer Media Australia and NZ, said: “The acquisition of this market leading online business supports our strategy to be the No. 1 digital destination for Australian women. With Bauer Media already No.1 in print we see many opportunities to leverage our existing assets, experience and resources to add considerable value and scale to these growing digital businesses. The beautydirectory, beautyheaven and homeheaven teams have created highly impressive products and I look forward to working with them to take the business even further.

The Beautyheaven Group’s web, mobile and social media platforms host product information, industry news, reviews, expert tips and advice, shopping directories, advertising and sampling opportunities.

The Beautyheaven Group will continue to operate as is, with founder Jackie Maxted reporting directly to Goodchild.

The beautyheaven Group was founded by former Public Relations agency owner Jackie Maxted in 1999.

Australia, Sydney

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