The Bauer Media Group has acquired Polish women’s magazines “Olivia” from Marquardt Media and “Naj Magazyn” from Gruner + Jahr. It sees Bauer further strengthen its position as market leader in the women’s segment.
The two monthly magazines together have a joint circulation of 277,125 sold copies per issue (ZKDP Jan-Nov 2011). “Olivia” and “Naj Magazyn” will be available soon in a new look and with new content although the editorial focus will remain on the advice topics of fashion, beauty, cooking, health and psychology.
For Dr Eckart Bollmann, CEO of the Bauer Media Group, the additions to the portfolio in Poland are a further building block in the group’s international expansion strategy: ‟The acquisitions in an important segment for our company strengthen our position on the market. In ‘Olivia’ and ‘Naj Magazyn’ we see strong brands with potential for development. With ‘Świat Kobiety’, ‘Kobieta i Życie’ and ‘Tina’ we have been proving for years that women’s magazines in Poland can achieve long-term success. ’Świat Kobiety’, for example, has notched up the highest number of sold issues in the premium segment of service-oriented women’s magazines for years.”