QuinStreet acquires Ziff Davis Enterprise media assets

Internet marketing and media company QuinStreet has acquired Ziff Davis Enterprise media assets. The assets acquired include websites eWeek.com, CIOInsight.com, Baseline.com, ChannelInsider.com and WebBuyersGuide.com, among others, and one of the largest email and telephone subscriber databases in the business to business (B2B) technology space. These properties support enterprise IT buyers and decision makers in making purchasing decisions. Also, they provide B2B technology vendors with targeted advertising and opportunities to engage with customer prospects online.

“Ziff Davis Enterprise has a rich history in the B2B technology media and marketing space and is synonymous with quality and client service. This acquisition expands QuinStreet’s ability to service our B2B technology clients at scale, with high-quality, targeted, measurable marketing results,” said Doug Valenti, QuinStreet CEO.

The VAR Guy is reporting that Quinstreet paid $17.5 million for the assets. BtoBonline.com is reporting that QuinStreet is planning to cut about 80% of Ziff Davis Enterprise employees. Steve Weitzner, ZDE database CEO, will be leaving the company.

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