Ziff Davis has acquired Focus Research, a provider of online research to enterprise buyers and leads to IT vendors. Focus Research was founded in 2005 with backing from Lightspeed Ventures, Trinity Ventures and GGV Capital, Focus Research (formerly known as Tippit). Effective immediately, Focus Research will be renamed “Ziff Davis B2B Focus” and will operate as a stand-alone unit within Ziff Davis, Inc. The new business unit will continue to operate out of its current offices in San Francisco.
As part of this transaction, a small group of Focus Research employees, including CEO Scott Albro, will leave to work on building out Focus.com as a separate business not affiliated with Ziff Davis.
“Through this acquisition, Ziff Davis will strengthen its core mission of informing and influencing in-market buyers of technology,” said Vivek Shah, CEO of Ziff Davis. “We welcome the Focus Research team to Ziff Davis and look forward to working together to provide our marketing clients a full array of solutions from premium display to data-targeted advertising to lead-gen programs across consumer and business audiences.”
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