Technology media company Ziff Davis has acquired LogicBuy.com, a provider of tech deals and coupons. Over 10 million visited LogicBuy.com in 2010 seeking the best deals and coupons on a range of technology products and services, including laptops, cameras, TVs and software.
With the acquisition of LogicBuy.com, Ziff Davis websites, such as its flagship PCMag.com, will now be able to provide their audience of in-market buyers the best up-to-the-minute deals and coupons on the products they’re researching. At the same time, LogicBuy.com will tap Ziff Davis’ long-running relationships with tech manufacturers and retailers to bring even more high-quality deals to its audience.
“Between our owned-and-operated websites and our recently launched ad targeting platform, BuyerBase™, Ziff Davis reaches over 40 million tech buyers per month,” said Vivek Shah, CEO of Ziff Davis. “LogicBuy.com gives us the ability to introduce the best deals and coupons to those shoppers and further pursue our mission of informing and influencing tech buyers.”
Launched in 2007, LogicBuy.com was designed to cut through the clutter of overwhelming and often low-quality deals on the Web to present buyers with the best opportunities to save money. LogicBuy.com allows shoppers to find, share and rate every deal and coupon.
“We have saved consumers tens of millions of dollars since our founding,” said Thai Than, founder of LogicBuy.com. “By joining Ziff Davis, we will be able to reach even more buyers with the best possible deals and coupons in technology and consumer electronics.”
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- Ziff Davis acquired by Vivek Shah and Great Hill Partners Posted on June 6, 2010