Reed Exhibitions’ games and pop culture live events division ReedPOP is adding Gamer Network and its portfolio of events, websites, and video channels to its portfolio. The addition of Gamer Network marks ReedPOP’s first expansion beyond the event production business. The terms of the transaction were not disclosed.
Gamer Network is home to editorial and community websites and YouTube channels, including flagship brands Eurogamer, RockPaperShotgun, GamesIndustry.biz, VG247, Outside Xbox, Digital Foundry and USgamer. The company also organises the UK’s biggest games event, EGX and the world class indie games event, EGX Rezzed.
The combination of the two portfolios gives ReedPOP the opportunity to combine its live games events across four continents with a worldwide online community of over 50 million monthly users.
Lance Fensterman, global head of ReedPOP said, “Gamer Network is one of the world’s leading voices for gamers and gaming culture. The opportunity to be in business with Rupert Loman and the brands, events and team he has created is a once in a lifetime opportunity. Bringing ReedPOP and Gamer Network together, PAX and EGX together – these are the kinds of mash ups you dream of. We are beyond excited to dream up new concepts that will blow the minds of fans all over the world.”
USA, Norwalk, CT & UK, Brighton
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