Under Armour acquires Endomondo and MyFitnessPal

Under Armour, the athletic sportswear maker, has acquired Endomondo and MyFitnessPal. Under Armour already owns the MapMyFitness and UA RECORD™ suite of applications. The terms of the deal were not disclosed.

MyFitnessPal is a free resource for achieving and maintaining health and fitness goals. It has 80 million registered users

Endomondo is an open fitness tracking platform and social fitness network connecting athletes throughout the world. Endomondo has around 20 million registered users, approximately 80% of which are located outside of the U.S.

“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank, Chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.”

As a wholly-owned subsidiary of Under Armour, Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Following the anticipated closing of the acquisition in the first quarter of 2015, MyFitnessPal will continue to operate out of its headquarters in San Francisco, CA.

USA, Baltimore, MD & Denmark, Copenhagen & USA, San Francisco, CA

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