Lewis DVorkin, Founder & Chief Executive Officer, has announced that Forbes Media is acquiring True/Slant. Dvorkin describes True/Slant as an original content news network. He envisaged a new model that combined the values and editorial standards of traditional news with the immediacy and interactivity of the digital medium.
Terms of the deal were not disclosed.
The company’s original investors were Forbes and Fuse Capital.
Writing about the deal Dvorkin says, “The small True/Slant team, with more than 100 years of Web, publishing and TV experience, will now be working side-by-side with talented and dedicated journalists at Forbes Media. The goal: to work together to further develop a mindset around the power of the Web and traditional news values. With hard work, we can implement new blogging platforms and more efficient digital, print and video content creation models; we can find better ways for audiences to engage with news and information; and we can pursue new integrative approaches for marketers and advertisers.”
He also writes, “The True/Slant team is quite proud that it helped lead the way in producing high quality content in an efficient manner. Now, we are incredibly excited about moving our ideas and passion on to the bigger stage of Forbes.com and all of Forbes Media’s other properties.”
Location: USA, New York, NY