Electronic Arts acquires Industrial Toys

July 9, 2018 — Fusion DigiNet

Electronic ArtsElectronic Arts Inc. has acquired Industrial Toys, a creative team of experienced game makers based in Pasadena, California. Led by Alex Seropian, founder and former CEO of Bungie Studios and former executive at Disney Interactive, the team is known for developing unique game ideas on different devices, and they join EA with a continued focus on bringing new game concepts to life. The terms of the transaction were not disclosed.

The 14-person Industrial Toys studio is joining EA’s Worldwide Studios organisation, the global creative collective responsible for development of EA titles across all major platforms.

Samantha Ryan, SVP and Group GM in EA’s Worldwide Studios group said, “Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach. We’re thrilled to have them join our studio organisation, pursue new ideas together and bring amazing new games to our players.”

USA, Redwood, CA & Pasadena, CA

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EA acquires Gamefly’s cloud gaming technology & talent

May 22, 2018 — Fusion DigiNet

Electronic ArtsElectronic Arts Inc. has acquired the cloud gaming technology assets and personnel of a wholly owned subsidiary of video game rental company GameFly, Inc. The terms of the transaction were not disclosed.

Los Angeles-headquartered GameFly acquired Israel-based cloud gaming company Playcast Media Systems in 2015. The team will join EA’s functional teams, including the central technology organisation that is responsible for developing and operating the cutting-edge platform that powers EA’s leading games and services.

Cloud gaming opens up new possibilities to expand the reach of games by streaming high-quality entertainment to more players, on more devices, in more geographic regions of the world. With this acquisition, EA is adding to its strategic focus on advanced technologies that will give players more freedom to access the games they want, and enable the delivery of next-generation experiences at scale.

Ken Moss, Chief Technology Officer of Electronic Arts, said, “Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere. We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”

USA, Redwood City, CA & Israel, Caesarea

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Greentube Acquires BlueBat Games 

February 2, 2015 — Fusion DigiNet

greentubeGreentube, a developer and provider for internet, mobile, PC and iTV and their parent company, the Novomatic Group, have acquired a controlling interest in the social gaming leader, BlueBat Games. A business founded in 2011 by video game industry veterans Kenny Huang and Tim Harris. The terms of the deal were not disclosed.

Based in Vancouver, British Columbia, BlueBat Games enables game developers and casino brands to socialize their games on browser-based and mobile platforms. Blue Bat Games is the creator of Greentube’s turnkey private label social casino marketing platform, Greentube Pro.

bluebat_logo“We worked closely with the BlueBat team on a number of projects in the past year,” said Thomas Graf, CEO of Greentube Internet Entertainment Solutions GmbH. “After the launch of Greentube Pro, it became apparent that BlueBat and Greentube’s approach to social gaming were in direct alignment. The Acquisition was the next logical step in our progression.”

UK, London & Canada, Vancouver, British Columbia

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SGN acquires mobile games developer Mob Science

June 14, 2013 — Fusion DigiNet

logo-sgn-silverSGN (Social Gaming Network), a cross-platform mobile games developer, has acquired Mob Science. The deal will include Mob Science’s full game portfolio, including its most popular title Legends: Rise of a Hero, adding more than 50M users to the SGN network.

“Mob Science is a proven game development company with collectively over 75 years of experience in top-tier mobsciencesocial game creation,” said Chris DeWolfe, CEO and Founder of SGN. “Both SGN and Mob Science stand for quality, enabling us to continue our strategic growth and market expansion.”

Mob Science’s team will stay in their Carlsbad, CA offices as the newest extension of SGN. More recruitment and strategic acquisitions will be slated for announcement later this year.

USA, Los Angeles, CA & Carlsbad, CA

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Zynga acquires social game developer OMGPOP

March 22, 2012 — Fusion DigiNet

Zynga has acquired New York-based social game developer OMGPOP, makers of the popular cultural hit mobile game, Draw Something, and over 35 additional social games. As a part of the Zynga group, OMGPOP will focus on building new mobile IP and strengthening its existing portfolio of fun and creative social games. It is being reported that Zynga paid $200 million plus for OMGPOP.

“The OMGPOP team has created a game that’s fun, expressive and engenders real social interaction,” said Mark Pincus, founder and CEO of Zynga. “Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.”

“At Zynga we’re committed to building brands that we’re proud of and that our players absolutely love,” said David Ko, Chief Mobile Officer of Zynga. “We want people to play our games and feel a fun and valuable social connection to their friends and family. We think Draw Something is one of the most social, most expressive mobile games ever built with its unique social competition and unmatched player generated content. We’re excited about the brands OMGPOP has developed to date and we look forward to supporting the team’s creativity and helping scale their incredible games to an even bigger global audience.”

OMGPOP began as iminlikewithyou, a social network for people to meet and play games. The company soon after launched its social gaming website, OMGPOP.com in 2009. OMGPOP is best known for Draw Something, one of the fastest growing word games of all time.

OMGPOP will remain headquartered in New York and report to David Ko, Chief Mobile Officer of Zynga.

USA, San Francisco, CA & New York, NY

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