Zynga acquires social game developer OMGPOP

Zynga has acquired New York-based social game developer OMGPOP, makers of the popular cultural hit mobile game, Draw Something, and over 35 additional social games. As a part of the Zynga group, OMGPOP will focus on building new mobile IP and strengthening its existing portfolio of fun and creative social games. It is being reported that Zynga paid $200 million plus for OMGPOP.

“The OMGPOP team has created a game that’s fun, expressive and engenders real social interaction,” said Mark Pincus, founder and CEO of Zynga. “Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.”

“At Zynga we’re committed to building brands that we’re proud of and that our players absolutely love,” said David Ko, Chief Mobile Officer of Zynga. “We want people to play our games and feel a fun and valuable social connection to their friends and family. We think Draw Something is one of the most social, most expressive mobile games ever built with its unique social competition and unmatched player generated content. We’re excited about the brands OMGPOP has developed to date and we look forward to supporting the team’s creativity and helping scale their incredible games to an even bigger global audience.”

OMGPOP began as iminlikewithyou, a social network for people to meet and play games. The company soon after launched its social gaming website, OMGPOP.com in 2009. OMGPOP is best known for Draw Something, one of the fastest growing word games of all time.

OMGPOP will remain headquartered in New York and report to David Ko, Chief Mobile Officer of Zynga.

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