Zynga has agreed to acquire fellow social games developer Serious Business

The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact pkelly@fusioncorp.co.uk or visit our website
 
 
ACQUISITION 
FDN Database Reference:  F231109-328
 
Acquirer:  Zynga
ACQ Web:  http://www.zynga.com
Other Web Links: BlogTwitter
Location:  USA, San Francisco, CA
Region:  North America
Description:  Heavily invested in social gaming company, Zynga was founded in July 2007. Best known games are “FarmVille” and “Mafia Wars”.
Category:  Social Gaming
Contact 1:  Mark Pincus, Founder and CEO
Contact 2:  Andrew Trader, co-founder
 
Vendor:  Serious Company
Vendor Web:  http://www.seriousbusiness.com
Location:  USA, San Francisco, CA
Region:  North America
Description:  Social games developer for the Facebook platform. Headquartered in San Francisco, and backed by Lightspeed Venture Partners, the company combines unique game concepts with rigorous analysis to create highly social games. The flagship game is Friends for Sale! and is played by over 6,000,000 people.
Category: Social Games
Contact 1:  siqi chen, founder and ceo
Contact 2:  alex le, founder and cto
Contact 3:  ryan j. ferrier, coo
 
Aprox. Value:  Undisclosed
 
Details:  Zynga has agreed to acquire Serious Company. Both are social games developers on Facebook. Zynga has so far raised a huge $219,000 in funding. Analysts expect the sector to produce a number of IPOs this year and have speculated Zynga could raise more than $1 billion in an IPO.
 
Link: Reuters
  
Previous reports about Zynga on FusionDigiNet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: