Zynga acquires Beijing-based XPD Media

Zynga has acquired Beijing-based social gaming company XPD Media. It is Zynga’s first Asian acquisition.

“As the largest Internet market in the world, China is at the vanguard for virtual goods based gaming innovation,” said Robert Goldberg, VP of Corporate Development. “We expect our new office in Beijing and the incredible talent in the local market to play a strategic role in our mission to create the best social gaming experiences worldwide.”

XPD Media’s CEO, Robin Chan, will become Zynga’s GM of Asian business development. Co-Founder Andy Tian will lead the Zynga Beijing studio. The XPD team of 40 employees will be immediately integrated into Zynga’s global workforce and focus on engineering and product development.

XPD Media, backed by True Ventures and Pilot Group, launched in early 2008 focusing on social game development for Asian and international social networks.

Terms of the acquisition were not disclosed.

Location: China, Beijing & USA, San Francisco, CA

Ref: F231109-458

Previous reports about Zynga on FusionDigiNet

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