“As the largest Internet market in the world, China is at the vanguard for virtual goods based gaming innovation,” said Robert Goldberg, VP of Corporate Development. “We expect our new office in Beijing and the incredible talent in the local market to play a strategic role in our mission to create the best social gaming experiences worldwide.”
XPD Media’s CEO, Robin Chan, will become Zynga’s GM of Asian business development. Co-Founder Andy Tian will lead the Zynga Beijing studio. The XPD team of 40 employees will be immediately integrated into Zynga’s global workforce and focus on engineering and product development.
XPD Media, backed by True Ventures and Pilot Group, launched in early 2008 focusing on social game development for Asian and international social networks.
Terms of the acquisition were not disclosed.
Location: China, Beijing & USA, San Francisco, CA
Previous reports about Zynga on FusionDigiNet
- Zynga has agreed to acquire fellow social games developer Serious Business Posted on February 16, 2010
- Social game firm Zynga raises $180M from Russian investor DST Posted on December 16, 2009
- Social gaming company Zynga raises $15.18M Posted on November 17, 2009