Rakuten to acquire Buy.com

Japanese internet shopping company Rakuten is acquiring Buy.com. The acquisition is valued at approximately $250 million and will be carried out by Rakuten’s U.S. subsidiary, Rakuten USA.

In March this year Buy.com reported 146% year-over-year sales growth and said it had 11.5 million product listings. Buy.com’s Marketplace represented 46 percent of the company’s site orders in the fourth quarter of 2009 and more than 50 percent of Q1 2010 site orders to date. The growth of the Marketplace also helped contribute to Q4 2009 being Buy.com’s 13th consecutive profitable quarter.

Combined, the Rakuten and Buy.com represent one of the world’s largest online retail marketplaces, offering consumers more than 60 million products from close to 35,000 merchants around the globe.

Location: Japan, Tokyo and USA, Aliso Viejo, CA

Ref: F231109-457

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