EA acquires Gamefly’s cloud gaming technology & talent

Electronic ArtsElectronic Arts Inc. has acquired the cloud gaming technology assets and personnel of a wholly owned subsidiary of video game rental company GameFly, Inc. The terms of the transaction were not disclosed.

Los Angeles-headquartered GameFly acquired Israel-based cloud gaming company Playcast Media Systems in 2015. The team will join EA’s functional teams, including the central technology organisation that is responsible for developing and operating the cutting-edge platform that powers EA’s leading games and services.

Cloud gaming opens up new possibilities to expand the reach of games by streaming high-quality entertainment to more players, on more devices, in more geographic regions of the world. With this acquisition, EA is adding to its strategic focus on advanced technologies that will give players more freedom to access the games they want, and enable the delivery of next-generation experiences at scale.

Ken Moss, Chief Technology Officer of Electronic Arts, said, “Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere. We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”

USA, Redwood City, CA & Israel, Caesarea

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