Electronic Arts acquires Industrial Toys

Electronic ArtsElectronic Arts Inc. has acquired Industrial Toys, a creative team of experienced game makers based in Pasadena, California. Led by Alex Seropian, founder and former CEO of Bungie Studios and former executive at Disney Interactive, the team is known for developing unique game ideas on different devices, and they join EA with a continued focus on bringing new game concepts to life. The terms of the transaction were not disclosed.

The 14-person Industrial Toys studio is joining EA’s Worldwide Studios organisation, the global creative collective responsible for development of EA titles across all major platforms.

Samantha Ryan, SVP and Group GM in EA’s Worldwide Studios group said, “Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach. We’re thrilled to have them join our studio organisation, pursue new ideas together and bring amazing new games to our players.”

USA, Redwood, CA & Pasadena, CA

Related articles: