Catena Media acquires Squawka.com and related assets from Squawka Ltd for £1M

December 14, 2017 — Fusion DigiNet

Catena MediaThe online performance marketing company Catena Media has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports section in beta version. The main site currently attracts around 4 million users per month, and has around 800,000 followers on Twitter.

The purchase price amounts to a one-time upfront cash payment of GBP 1 million (approximately EUR 1.1 million). The acquisition is expected to generate annual sales of approximately EUR 2 million with an estimated 60% margin.

Henrik Persson Ekdahl, Acting CEO of Catena Media, said, “We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products.”

Malta, Ta’ Xbiex & UK, London

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Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

December 8, 2017 — Fusion DigiNet

CertainCertain, the leader in enterprise event automation, today announced it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended team brings and offering customers unprecedented insight into the mobile journey to determine the event attendee’s true sentiments. The financial terms of the transaction were not disclosed.

Gather Digital creates native and mobile web event applications with integrated personalized agendas, event content, live polling, surveys, continuing education credits, group meetings, lead retrieval and gamification. Gather Digital’s engagement apps allow the company’s clients to leverage mobile as a channel to capture intent throughout events, and build deeper relationships with their event attendees. Their customers include five of the world’s largest financial services companies, the nation’s leading pharmaceutical/ life science organization and premier technology and Fortune 1000 corporations. With the acquisition, Certain will continue to grow its U.S. presence and tap the North Carolina Research Triangle’s burgeoning tech hotbed for sales, marketing and product talent.

“Certain is focused on enabling our customers to gather the most relevant data from event attendees to drive better business results from events,” said Peter Micciche, CEO of Certain. “By acquiring Gather Digital and the impressive mobile capabilities the team has developed, we’re continuing to invest in our data strategy – and the people at the forefront of delivering innovative technology for world class enterprises.”

USA, San Francisco, CA & Chapel Hill, NC

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OgilvyOne acquires Verticurl

August 6, 2013 — Fusion DigiNet

wppWPP‘s wholly owned operating company, OgilvyOne, the customer engagement division of Ogilvy & Mather Group, has acquired a majority stake in Verticurl, a demand generation and marketing automation services firm.

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products, services and/or solutions. Marketing automation refers to data driven software platforms designed for automating repetitive marketing tasks helping to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

verticurlHeadquartered in Singapore, Verticurl has a strong global footprint. Founded in 2006, Verticurl employs more than 160 people working across offices in Japan, China, Australia, Korea, India, Indonesia, the United Kingdom, Germany, the United States and Canada.

Verticurl’s unaudited revenues as at financial year ended 31 March 2013 were S$5.9million, with gross assets of S$2.8 million.

UK, London & Singapore

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