The Social Chain Group acquires The Football Republic from FremantleMedia

Social Chain GroupSocial media marketing agency and media publishing house The Social Chain Group has acquired a network of sport social media channels, The Football Republic, from FremantleMedia. The deal will see TFR’s brands such as The Full Time Devils become a part of Media Chain – The Social Chain Group’s social media publishing house. The terms of the transaction were not disclosed.

The acquisition will increase Media Chain’s sport network reach by more than 2.5 million, taking the company’s global sport network to over 17 million followers, adding to its SPORF network. Launched in 2015 by Shotglass Media, the digital arm of FremantleMedia UK, TFR has built a large fan base with three million followers across Facebook, Twitter, YouTube and Instagram.

Kat Hebden, managing director at Shotglass Media, said, “We launched The Football Republic because we saw a gap in the market for football entertainment content that served a young, digitally savvy audience. We believe Media Chain will provide a great home for these communities to continue to flourish.”

UK, Manchester & London

Catena Media acquires Squawka.com and related assets from Squawka Ltd for £1M

Catena MediaThe online performance marketing company Catena Media has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports section in beta version. The main site currently attracts around 4 million users per month, and has around 800,000 followers on Twitter.

The purchase price amounts to a one-time upfront cash payment of GBP 1 million (approximately EUR 1.1 million). The acquisition is expected to generate annual sales of approximately EUR 2 million with an estimated 60% margin.

Henrik Persson Ekdahl, Acting CEO of Catena Media, said, “We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products.”

Malta, Ta’ Xbiex & UK, London

Perform acquires Dutch football site Voetbalzone.nl

performDigital sports rights business, Perform Group plc,  has acquired Voetbalzone.nl.

Voetbalzone is an independent sports site in the Netherlands. The acquisition will be for an initial voetbalzoneconsideration of €2.0m with an additional contingent consideration of up to €10.5m payable based on the EBITDA of Voetbalzone for the years to 31 December 2013, 2014 and 2015.

Voetbalzone covers all the news from the world of football and is the number one independent sports site in the Netherlands attracting an average of 2m unique users per month, and ranked as the 6th largest sport site on comScore.

Oliver Slipper, joint CEO of Perform commented: “We are delighted to have announced the acquisition of Voetbalzone. The Dutch market is extremely exciting and one of the leading media markets in Europe and this acquisition really positions us a strong player here. We have set out a growth strategy focused on augmenting Perform’s strong organic growth with selective acquisitions including ‘local champions’ and today’s announcement is an excellent example of us executing this strategy.”

Perform Group also announced full year results today with revenue growth of 47% and adjusted EBITDA growth of 103% – full details.

Perform Group recent acquisitions:

  • Acquisition of RunningBall, a leading real-time data provider in May for total cash and equity consideration of €120 million.  Post acquisition integration complete and new product development progressing well.
  • Acquisition of 51% of Mackolik in June, Turkey’s leading digital sports business for £14.5 million (with a further £1.0 million payable in 2013 due to the above expected performance of the business in 2012).  Remaining 49% to be acquired in 2016.

UK, Feltham & The Netherlands

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