Social media marketing agency and media publishing house The Social Chain Group has acquired a network of sport social media channels, The Football Republic, from FremantleMedia. The deal will see TFR’s brands such as The Full Time Devils become a part of Media Chain – The Social Chain Group’s social media publishing house. The terms of the transaction were not disclosed.
The acquisition will increase Media Chain’s sport network reach by more than 2.5 million, taking the company’s global sport network to over 17 million followers, adding to its SPORF network. Launched in 2015 by Shotglass Media, the digital arm of FremantleMedia UK, TFR has built a large fan base with three million followers across Facebook, Twitter, YouTube and Instagram.
Kat Hebden, managing director at Shotglass Media, said, “We launched The Football Republic because we saw a gap in the market for football entertainment content that served a young, digitally savvy audience. We believe Media Chain will provide a great home for these communities to continue to flourish.”
UK, Manchester & London
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