London and New york based digital agency Essence Digital has acquired San Francisco-based media agency Black Bag Advertising. Terms of the deal were not disclosed.
“Expansion in the U.S. is critical to our growth strategy and we expect this acquisition to be the first of a number,” said Matt Isaacs, Chief Executive Officer of Essence Digital. “The fit between Essence Digital and Black Bag Advertising is perfect; we share the same insight and innovation-driven approach to client work, as well as the same cultural ethos. We are excited about what our combined skills and experience will enable us to achieve in the future.”
Black Bag Advertising is an analytics and results driven media agency co-founded in 2004 by Eric Yang to provide media strategy, planning and buying, campaign management and analysis to clients in the automotive, banking, insurance, retail, and consumer packaged goods industries.
- Social media agency Punktilio acquired by Essence Posted on May 30, 2011