Gfinity plc, a leading international esports entertainment group, has acquired the entire issued share capital of RealSM Limited, owner of the fan-oriented digital sports media platform, RealSport, for a total consideration for approximately £2.4 million, to be settled wholly in new shares in Gfinity. The acquisition will be paid for by issuing 12.3 million Gfinity shares at 19.317 pence each. The share price was the average closing price over the last 15 days prior to the deal being announced.
Founded in January 2016, RealSport’s platform features original content, including news documentaries, podcasts, analysis and opinions. The company has rapidly built an online user base of more than half a million active monthly users with esports currently accounting for over 40% of all traffic on its website. Gfinity will use the RealSport platform alongside its own to build the esports community.
Under the terms of the acquisition, Gfinity will integrate RealSport’s online real estate into its business operations. Gfinity will also acquire the services of the team of seven key employees including the co-founders, Roei Samuel and Scott Hurst, together with their network of contributors, who have driven the rapid growth in the RealSport digital platform.
Gfinity Chief Executive Officer Neville Upton said, ”RealSport has done a great job of building a “go-to” hub for the esports community. They have a very talented team whose expertise in building a digital community will be very valuable to Gfinity. This deal will further help Gfinity continue to drive awareness and engagement in Gfinity and Elite Series brands. We believe this will accelerate Gfinity’s plans to monetise our digital assets and will greatly increase the value of our proposition to our prospective commercial partners.”