UBM acquires Expomed and live healthcare events in Latin America

June 13, 2018 — Fusion DigiNet

UBMUBM has acquired annual healthcare exhibition ExpoMed from LIVEMED in Mexico and Live Healthcare in Brazil from founders Dr. Vitor Assentuno and Dr. Raphael Gordilho. The terms of the transactions were not disclosed.

ExpoMed connects vendors of medical equipment to buyers and executives from private and public hospitals, clinics and distributors. Held each June in Mexico City, the show is considered the must-attend healthcare event in Mexico. The most recent edition of ExpoMed took place 6-8 June 2018 at the World Trade Center Mexico City, where it drew in more than 8,000 buyers and 342 exhibition companies spanning a more than 44,000 square foot showfloor.

Based in Brazil, Live Healthcare is an event platform that connects major healthcare players to inspire industry change and empower leaders. Live brings with it the Saude Business Forum, which focuses on executive networking and one-on-one meetings for healthcare CEOs and innovative vendors, as well as the Healthcare Innovation Show, a technology and innovation exhibition attended by senior healthcare executives. Live also runs the healthcare portal saudebusiness.com, which drives database and community engagement for the events.

Scott Schulman, CEO of UBM Americas, said, “Healthcare is a strategic vertical for UBM Americas, particularly in Mexico and Brazil, where public and private healthcare spending and service markets are growing rapidly. With ExpoMed’s leading position in Mexico and Live Healthcare’s complementary fit with UBM Brazil’s existing Hospitalar event, we are confident that these two bolt-on acquisitions will greatly contribute to the long-term growth of our healthcare portfolio – and our position as a leader in the Latin America healthcare market.”

Jaime Salazar Figueroa, director general and managing director of UBM México, said, “ExpoMed is by far the largest healthcare event in Mexico and adds another market-leading brand to our portfolio. The acquisition gives us the opportunity to serve the second-largest medical device market in Latin America and to pursue synergies with our healthcare portfolio in Brazil.”

UK, London, Mexico, Mexico City & Brasil, Sao Paulo

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Posted in Conference/Exhibitions/Events, Content Media, Internet Media, ~Europe, ~Latin America and Caribbean. Tags: , , , , , , . Leave a Comment »
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