UBM acquires majority economic interest of Shanghai International Franchise Exhibition

June 14, 2018 — Fusion DigiNet

UBM SinExpoUBM Sinoexpo, a subsidiary of UBM plc, has acquired a 70% economic interest in the Shanghai International Franchise Exhibition, organised by Shanghai Exhibition-Conference Ltd.

Established in 2005, the biannual SFE is one of the largest franchising events in China, hosting 221 exhibitors with over 450 brands and 50,261 visitors in the spring 2018 edition. SFE’s exhibitors are mainly in the food, beverage and retail sectors which is reflective of the trends in the Chinese franchise market today. Every year investors, potential franchisees, distributors, agents, dealers, and social organisations attend the two events in search of new, foreign, and commercially attractive franchise brands for the domestic market.

According to the China Chain Store & Franchise Association, China’s top franchises generates total sales of RMB 428 billion from 124,068 stores across the country. Currently, China has over 4,500 franchises and chain store companies creating more than 5 million jobs nationwide. Foreign franchise brands are becoming increasingly interested in 2nd and 3rd tier Chinese cities given favourable labour costs, reasonably priced real estate facilities, and untapped consumer spending.

Jime Essink, President and CEO of UBM Asia, said, “Our combination with SFE comes at an opportune time given our complimentary resources and shows in China. The Spring edition of SFE has already successfully co-located with our Hotel Plus event at SNIEC for two editions and we plan to co-locate SFE’s autumn edition with Food & Hotel China this November. The synergies and crossovers between professionals in the food, beverage, and retail sectors of these collocated events creates a complete and compelling industry value chain opportunity for visitors and exhibitors.”

The next edition of SFE will take place on 13-15 November 2018 at the Shanghai New International Expo Centre.

Shanghai

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